Green Apple Award Award

Green Apple Glory for GSUK phone recycling

Representing the Green Organisation, Michael Bennett alongside Paul Crossman (GSUK), Cristina Popa (GSUK), Dan Halsey (Three), Gurjit Dhillon (GSUK), Kevin Ralph (Three).

Green Apple Glory for GSUK phone recycling

GSUK, the technology recovery and recycling division of Genuine Solutions Group, has won a prestigious Green Apple Environment Award for its work in protecting the planet by preventing the harmful effects of technology waste.  The Green Apple Awards, established in 1994, have become the major recognition for environmental endeavour and the Green Organisation promotes best practice on the international stage.

Combining forces with UK mobile network operator, Three, GSUK impressed the judges with their phone recycling and redistribution service which reaches out to reconnect vulnerable individuals with a recycled smart device.  The “Reconnected” programme, created and run by Three, has its smart device recovery, refurbishment and recycling capabilities facilitated by GSUK’s Surbiton-based operational team. Up against more than 500 other nominations for Environmental Best Practice, GSUK were presented with their award at a prestigious ceremony held at the Houses of Parliament, Westminster on November 12, 2018.

Our focus has always been to do the right thing and address the issue of mounting waste in the technology industry and in being selected as the recovery and recycling specialist for Three’s Reconnected programme.”

GSUK’s business development director, Paul Crossman welcomed the news of the win, “Winning this award with our partner Three is the culmination of a lot of hard work and dedication from both teams. Our focus has always been to do the right thing and address the issue of mounting waste in the technology industry and in being selected as the recovery and recycling specialist for Three’s Reconnected programme, we have been able to honour that commitment.

GSUK, which was formed in 2008 when its founder and CEO Christian McBride questioned the wastefulness he was witnessing, has to date recovered and recycled 22million smart devices and accessories and prevented 7500 tonnes of technology waste going to landfill. The company provides recovery, recycling and redistribution services to multiple organisations enabling them to meet the ethical challenges that today’s sustainable businesses and their end customers demand. Crossman sums up his thoughts on the award-winning programme, “It’s been a privilege to work alongside Three in helping deliver the recovery and recycling elements of the Reconnected programme and with this Green Apple Award recognition, we hope that the scheme will receive fresh interest inspiring more people and businesses to donate their old smart phones and more people to come forward who are in need of a reconnection to help them get back on track.

Daniel Halsey, head of supply chain at Three UK, said: “We are delighted to have partnered with Genuine Solutions to deliver this initiative. Reconnected is a project that we have been working on for some time and is something that we are immensely proud of.”

To date we have received around 7,000 devices into the programme and are working with three key community partners to distribute these devices to where they are needed.

We understand the importance of smartphones in an increasingly connected world and we recognise that we are in a position where we can reuse old devices for the better. We provide both the handset and our network for several months to help those that can benefit. For instance, it might help a homeless person to find accommodation, help those who may have found themselves unemployed get back into work, or helping people to access support at a time when they really need it.”

To date we have received around 7,000 devices into the programme and are working with three key community partners to distribute these devices to where they are needed.

Following this win, GSUK will now go on to represent the UK in the Green World Awards in 2019 and will have 100 trees planted in their name as part of the United Nations Billion Trees Initiative. The company has also been invited to have their winning paper published in The Green Book, the leading international work of reference on environmental best practice, so that others around the world can follow their example and learn from their achievement.

The awards are organised by The Green Organisation – an international, independent, non-political, non-profit environment group dedicated to recognising, rewarding and promoting environmental best practice around the world. The Green Apple Awards are supported by the Environment Agency, the Chartered Institute of Environmental Health, the Chartered Institution for Waste Management and other independent bodies.

For more information on GSUK, please contact info@gsuk.eu